Interior Design Portfolio & Case Study
Case Study – Home Renovation Business (California)
Overview:
A California-based company approached us to improve their online presence and increase enquiries through their website. Although the business was offering quality services, the existing website was not reflecting the same.
The Challenge
Before working with us, the website was facing several design and technical issues that were affecting user experience and lead generation.
A cluttered layout and missing call-to-action buttons made it difficult for visitors to navigate the site easily.
An outdated UI/UX that lacked engagement
No clear branding or consistent visual identity
Poor page loading speed was making it worse for visitors to use the website.
Limited or almost negligible visibility in Google search results.
These issues gradually led to very low website traffic, which was very frustrating for the client.
Our Approach
We focused on improving both the user experience and overall website performance.
Improving the website’s overall layout to create a clean and structured browsing experience
Refreshing the UI/UX with modern design elements and clear calls to action
Consistent branding, starting from fonts to colors across the website
Optimized images, removing unused code to ensure faster page load times.
Implementing SEO basics to improve search visibility.
ENGAGEMENT
With optimised layouts, imagery, and navigation, the new website encouraged visitors to spend more time exploring the site, portfolio and services.
CONVERSION
With increased user engagement, the client began receiving more enquiries about the services they offer.
NEW LEADS
The increase in conversions was followed by a noticeable improvement in lead quality, with enquiries becoming more relevant (2x higher quality leads).
REVENUE
The improvement in lead quality ultimately contributed to increased revenue, as they converted more qualified prospects into paying customers.
Testimonial
“Thanks to Code Inclusive diligence, the website received positive feedback from users. The team was highly accommodating, responsive, and well-organized.”
— Ginadi Feldman
